Lovaan Studios

Lovaan Studios sought to capture their collection in a way that embodied both the relaxed Australian beach lifestyle and the sophisticated edge their brand is known for.

They specifically requested:

• Natural lighting to highlight the fabrics' movement and texture

• A mix of editorial and lifestyle shots

• Emphasis on the collection's versatility from beach to evening wear

• Content suitable for both social media and print campaigns

• Photography: Esme Buxton

• Model: Tamara Licastro from Emerge Models

• Styling: Lovaan Studios Creative Team

• Location: Palm Cove Beach, Cairns, Queensland

• Hair & Makeup: Shae Howlett

Working with an Australian model brought a natural ease to the shots that perfectly complemented Lovaan Studios' aesthetic. We focused on:

• Fluid movement shots capturing fabric flow

• Interaction with natural elements

• A mix of posed editorial and candid lifestyle moments

• Utilizing the changing light throughout the afternoon

The campaign successfully captured Lovaan Studios' vision while pushing creative boundaries. Key achievements:

• Featured in three Australian fashion publications

• 300% increase in engagement on the brand's social media

• Images used across multiple marketing channels including:

  • Website homepage

  • Instagram campaign

  • Print advertisements

  • Look book